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The Not-Very-Sexy Essential to Your Book’s Mind-Blowing Success

I had just done my best to present a proposed book, and now I was sweating it. This has to be one of the most nerve-wracking duties of an acquisitions editor—presenting book projects to pub board and then responding to colleagues’ onslaught of comments and questions. All fifteen or so people in the room understand […]

Why Asking Why Is So Important

In 1939 Herman Baker was twenty-eight years old. He had a young family and a steady job working for his uncle, Louis Kregel. Everyone would have expected him to continue in that job, providing for his family and moving up the company ranks. It was, after all, the Great Depression. Herman was lucky to have […]