Give Me Five Minutes—And I’ll Help You Become a Twitter Genius
Whether you’re an author, speaker, employee, or blogger, Twitter is important. We know that. We’ve seen a single Tweet (from the right person) rocket an Amazon ranking. We’ve seen the retweet effect. We’ve seen large corporations like American Airlines respond dramatically to a viral tweet. But it’s a strange medium, and we don’t want to […]
The Basics of Building a Platform
Lack of platform (which here can be defined as your ability to help a publisher promote your book) is the number 1 reason we turn books down at Baker, and I’m sure we’re not alone. It’s simply easier to come across solid concepts and great writing than it is to find an influential platform. While […]