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3 Benefits of a Powerful Title and Subtitle

Baby names are a multi-million dollar business. A quick Amazon search for “baby names” yields over 5,000 products that promise to help you name your newborn. And if you’re really concerned, you can hire a baby-naming consultant for a measly $29,000. Well, you may not drop that kind of cash on a moniker master. But […]

How to Come Up with a Working Title for Your Nonfiction Book Proposal

When my wife and I started dating, we were caught in the magnetic chemistry of young love. It was roses and smiles and sighs and bliss. Then I messed up. I asked her out to a restaurant where I had a coupon from a previous girlfriend. That was bad enough, but it got worse when […]