My Problem with “Platform”
Publishing professionals have been using the term “platform” for a long time. And once my friend and Baker author Michael Hyatt wrote his New York Times bestseller Platform: Get Noticed in a Noisy World, the term became ensconced forever in publishing parlance. These days we can’t review a book proposal without using the term multiple […]
How One Writer Went from Blogging to Book Contracts in 5 Years
If you’re a writer with a book inside you, a platform builder, or someone who simply wants to have an impact in the world, this interview is for you. Join me today for a conversation with author and blogger Natasha Crain. Over the past five years Natasha has steadily grown her blog traffic and subscriber […]
5 Ways to Get a Publisher’s Attention
Reader David Qaoud recently asked, “I understand that email subscribers are an important part of both platform-building and selling books, but I never hear a specific number from anyone. Generally speaking, how many email subscribers do I need to get a publisher’s attention? 1,000? 10,000?” I’ll answer the question directly first and then offer four more […]
How Writers Can Get Back to Their First Love
He had done his art for over 35 years. Every morning he woke up and went to his studio. These days he was older so he limped more than walked there. He looked at his subject—some peaches on a table or apples or grapes. These simple beauties still dazzled him. Then he breathed, picked up […]
3 Questions Publishers Will Ask about Your Next Book Project
For aspiring writers the “pub board meeting,” where book contracts are won and lost, is mysterious and even unnerving. “What goes on in there?” writers wonder. “What’s the conversation like?” For over ten years I’ve been attending publishing board meetings in an acquisitions role for a large book publisher. I’ve learned to anticipate the most […]
The Basics of Building a Platform
Lack of platform (which here can be defined as your ability to help a publisher promote your book) is the number 1 reason we turn books down at Baker, and I’m sure we’re not alone. It’s simply easier to come across solid concepts and great writing than it is to find an influential platform. While […]
3 Ways to Keep the Doors to Publishing Swinging OPEN
My boss, the publisher for multiple divisions at Baker Publishing Group, says this often: “The door to publishing is either swinging open, or it’s swinging closed.” He’s right. If you are a published author or aspire to be one, your chances of publishing are either getting better or worse all the time. The trick is […]
When the Best Thing to Do Is Reject Humility
First, consider your context. Fast food chains promote vigorously, as do soda companies, porn vendors, alcohol labels, and your local casino or lotto. And you’re perplexed about promoting something that might actually help someone? Then consider the amount of work you’ve invested in this thing. Hours, right? Hours upon hours. If you’re going to spend […]
The #1 Reason We Turn Books Down . . . And How It Can Help You Get Published
Several weeks back I attended the International Christian Retail Show, which is the main annual event for Christian booksellers and related vendors. I’ve attended this show the past several years because it’s a good place to meet with industry friends, authors, and literary agents. One afternoon my editorial colleagues and I sat around a table […]