How to Write a Useful Book That Markets Itself
Do you know what’s even better than a great book? A great book that recommends another great book! That’s exactly how I came across Write Useful Books: A Modern Approach to Designing and Refining Recommendable Nonfiction by Rob Fitzpatrick. AJ Harper recommends it in her masterful Write a Must-Read. As soon as I finished Harper’s […]
What Every Author Needs to Know about Publishing and Marketing on Amazon
We all know Amazon is the biggest bookseller in the world by far, but marketing on Amazon is still a mystery to many authors. Most writers don’t understand what makes a book an Amazon bestseller. And they’re confused about how to work with the Amazon platform to market their books and increase sales. That’s why […]
Veteran Book Publicist Reveals How to Attract Media Attention
Book publishers often think of publicity as the Holy Grail of marketing and for good reason: Media attention has the potential to skyrocket sales. So how does it all work and what do writers need to know about attracting media attention? To find out I turned to 20-year book publicist Heather Adams of Choice Media […]
3 Questions Publishers Will Ask about Your Next Book Project
For aspiring writers the “pub board meeting,” where book contracts are won and lost, is mysterious and even unnerving. “What goes on in there?” writers wonder. “What’s the conversation like?” For over ten years I’ve been attending publishing board meetings in an acquisitions role for a large book publisher. I’ve learned to anticipate the most […]
8 Essential Tips for Marketing Your Book on Facebook
Guest Blogger: Natasha Crain (www.christianmomthoughts.com) We all know Facebook is the largest social media network in the world. Our intuition tells us it can be a powerful tool for book marketing, but how do you use it effectively? In a word, it all starts with fans. The more fans you have, the more effective Facebook […]
How to Write the Marketing Section of Your Book Proposal
It’s an iconic line from an iconic movie. Maverick and Ice Man break the chill between them whilst maneuvering their F-14 fighter jets in a dogfight against a group of Russian MiGs. Each of them helps the other with life-saving aeronautical stunts. Back on the ground, mission accomplished, Ice Man expresses his newfound appreciation for […]
21 Ways to Promote Your Book without Being a Scuzzball
With some regularity I hear from authors who say something like, “I don’t want to promote my book because I don’t want people to think this is about me.” I understand the sentiment, and actually I deeply respect it. But there are two problems: 1. Book promotion is not about the author; it’s about the […]