3 Easy Questions to Help You Improve Your Book Idea

She was about the coolest girl I’d ever met. And she’d invited me, still in high school, to hang out near her college campus about an hour away. That’s right, friends. This was the big leagues. I was relaxed, though; you would’ve been proud of me. In the days leading up to my big date, […]
3 Benefits of a Powerful Title and Subtitle

Baby names are a multi-million dollar business. A quick Amazon search for “baby names” yields over 5,000 products that promise to help you name your newborn. And if you’re really concerned, you can hire a baby-naming consultant for a measly $29,000. Well, you may not drop that kind of cash on a moniker master. But […]
How to Develop a Book Concept That Has Bestseller Potential

Recently a writer friend told me about her desire to write a book that wakes people up. “Everybody’s asleep,” she said, “they need to be woken up!” “OK,” I said, “but look at it from your readers’ perspective. What’s the need they would tell you they have that you want to help them with?” We […]
The Tools You Need to Develop a Winning Book Concept
Recently I tried removing a screw using the wrong kind of screwdriver. The project I was working on was in the house, and the right kind of screwdriver was in the garage. I didn’t want to take the time to walk there, so I struggled until finally giving up. Once I had the right tool, […]
The Key to Coming Up with a Bestselling Book Concept

Last week I asked, “Which book should I write?” and received a slew of great responses. Thank you! Interestingly, the book concept that rose to the top was that of how to come up with a book concept! The irony is not lost on me. I thought I would start by writing some posts on […]
How to Come Up with a Great Book Concept

Let me start with three reasons working on a book with a lousy concept is a bad idea: Beautiful, compelling writing is terribly important to publishers, but if your beautiful writing is in the service of a concept that no one will buy, publishers will have a hard time getting excited. A far-reaching platform is […]