My Problem with “Platform”
Publishing professionals have been using the term “platform” for a long time. And once my friend and Baker author Michael Hyatt wrote his New York Times bestseller Platform: Get Noticed in a Noisy World, the term became ensconced forever in publishing parlance. These days we can’t review a book proposal without using the term multiple […]
How to Get a Bigger Audience for Your Writing [Free Video]
Recently I asked readers of my blog this question: “What’s the biggest creative challenge or obstacle you are facing?” As I read through the responses, I noticed one particular theme came up again and again: the desire for a bigger audience. Listen to some of these responses; these are direct quotes: “I feel stuck in a […]
What You and a Beluga Whale Have in Common
I’ll tell you the story of a moment that shook me in a good way. It didn’t last long, but it pierced the black that so often fills my interior life. Maybe you’ll relate. As I write this I’m in Atlanta for the Catalyst conference, and this took place in the preconference sessions, the “Labs,” as […]
How One Writer Went from Blogging to Book Contracts in 5 Years
If you’re a writer with a book inside you, a platform builder, or someone who simply wants to have an impact in the world, this interview is for you. Join me today for a conversation with author and blogger Natasha Crain. Over the past five years Natasha has steadily grown her blog traffic and subscriber […]
Top 10 Things I Learned at Jeff Goins’ Tribe Conference
I recently attended Jeff Goins’ Tribe Conference and thoroughly enjoyed it. If you’re a writer or a creative of another type who wants to hone your voice and expand your reach, I highly recommend Tribe! Below are the top 10 things I learned from Tribe: 1. Jeff Goins nurtures a terrific community. I was uber impressed […]
Unlocking Publisher Secrets
Earlier this month book-marketing expert Chad Cannon and I jumped on a video call to have a no-holds-barred conversation about all things publishing. Here are just some of the questions we covered: Tell us about the role of an acquisitions editor. What do you look for when you pursue an author or a project? What are […]
How Do I Write My Book and Build a Platform at the Same Time?
Recently I was on the phone with a writer who was trying to figure out the answer to this question: How do I write my book and build a platform at the same time? Many of us want to get our books into the world, but we also understand the power and importance of a […]
How an Acquisitions Editor Reviews a Book Proposal
This year I will review well over a hundred book proposals, and my personal goal is to acquire at least fifteen high-quality original books within the year. Just because I present a book in pub board does not mean I’ll acquire it because other publishers will also be pursuing it. Assuming a 50 percent success […]
6 Strategies for Getting Your Book Published
The #1 question writers ask me is, “How do I get my book published?” Too often they can’t get a straight answer to that question. They get vague responses that aren’t really actionable or helpful. That’s about to change. I’m going to share six strategies that are all but fail-proof for getting a traditional publisher interested in […]
5 Ways to Get a Publisher’s Attention
Reader David Qaoud recently asked, “I understand that email subscribers are an important part of both platform-building and selling books, but I never hear a specific number from anyone. Generally speaking, how many email subscribers do I need to get a publisher’s attention? 1,000? 10,000?” I’ll answer the question directly first and then offer four more […]