What Is a Writer Platform and How Do You Build One?

Answering Readers’ Questions about Building an Audience

Below are questions I received recently about how to build a writer platform followed by my responses. My hope is that these questions are broadly representative of those many writers have about this often vexing topic. Before I jump into the questions, let me first define what I mean by platform. An author’s platform is […]

This Is How I Really Feel about Platform

Finding Common Ground between Art and Audience Building

Can I be honest with you? I get tired of talking about platform, and I’m sure writers get sick of hearing people like me talk about platform. Why is this? I think it’s because the work writers do to build an audience often feels other than and separate from doing art. The Difference between Art […]

How to Be Absolutely Sure Your Book Idea Has a Market

Answering Reader Questions about How to Choose a Book Concept

I recently conducted a survey for writers and received several comments and questions about the whole issue of book concepts. Below I’ll copy some survey responses and offer my reflections and advice. “I have several book ideas but can’t get focused. I am unsure what topic people would be interested in hearing about from me.” […]

How to Enjoy Your Writing Life More Than Ever

3 Tips for Increasing Your Happiness as a Writer

Financial guru Suze Orman once said, “If you want to get out of debt, you must get more enjoyment out of saving your money than you do spending your money.” I love that. I love the idea that we can choose what we get enjoyment from, and I think she’s right. Let’s take what she […]

How Curiosity Improves Your Life and Makes You More Creative

6 Simple Steps

Have you ever felt “stuck in a rut” creatively? Ever struggled with writer’s block? Do you ever feel like you’ve simply run out of content ideas? As writers we need to be at our best creatively, yet so often we hit a wall. It is the height of frustration to have the desire to serve […]

How to Sell Your Book to Publishers

This Subtle Mindset Shift Makes All the Difference

Publishers get thousands of book proposals every year. How in the world does any writer get their proposal to stand out from the rest? It can feel impossible. The reality is, if there isn’t something that makes your proposal stand out, an acquisitions editor will glance at it and chuck it into the trash bin. […]

5 Proven Ways for Writers to Conquer Self-Doubt

Essential Lessons from the Mr. Rogers Documentary

My wife and I recently watched the new documentary on Mr. Rogers, Who’s My Neighbor? I highly recommend it for several reasons, but the big takeaway for me was how Fred Rogers pushed through his self-doubt. The movie opens, for example, with Rogers questioning whether a certain metaphor makes sense. He doubts whether his PSAs […]

How to Quadruple Your Chances of Getting Published

A Simple Strategy for Making Your Nonfiction Book Proposal More Attractive

If you’re old enough, you might remember when there were just two flavors of coffee—Maxwell House and Folgers. Not so anymore. Not only has the number of large coffee distributors expanded, so have the blends and flavor choices! Hazelnut Creme, anyone? How about a dark Sumatra or Guatemalan blend?  Why is this? Why do grocery […]

What Happens to My Book Proposal When It Goes to a Publisher?

An Inside Look at the Machinations of a Traditional Book Publisher

Recently I received these questions from reader Traci Rhoades: “What happens when a writer’s agent sends a book proposal to a publisher? What is the process? What do the various titles of editors mean? It seems to take a long time to review a proposal. Is that due to high volume, or do various people/committees […]

How to Get Your Audience to Tell You What to Write

4 Simple Steps to the Clarity You Need

I often hear from writers who have a vague idea of their message and who they want to serve, but they struggle to nail it all down. They don’t have clarity about how to position themselves, what to write about, and who exactly is their audience. “I seem to be good at [fill in the blank],” they say, […]