Category Archives: Media Appearances

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What Is a Writer Platform and How Do You Build One?

Answering Readers’ Questions about Building an Audience

Below are questions I received recently about how to build a writer platform followed by my responses. My hope is that these questions are broadly representative of those many writers have about this often vexing topic. Before I jump into the questions, let me first define what I mean by platform. An author’s platform is […]

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Veteran Book Publicist Reveals How to Attract Media Attention

An Interview with Heather Adams, Cofounder of Choice Media and Communications 

Book publishers often think of publicity as the Holy Grail of marketing and for good reason: Media attention has the potential to skyrocket sales. So how does it all work and what do writers need to know about attracting media attention? To find out I turned to 20-year book publicist Heather Adams of Choice Media […]

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How One Writer Went from Blogging to Book Contracts in 5 Years

An Interview with Natasha Crain

If you’re a writer with a book inside you, a platform builder, or someone who simply wants to have an impact in the world, this interview is for you. Join me today for a conversation with author and blogger Natasha Crain. Over the past five years Natasha has steadily grown her blog traffic and subscriber […]

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10 Things Every Public Speaker Should Know

I recently returned from a wonderful in-person meet-up with my mastermind group, which is comprised of Jonathan Milligan, Dennis McIntee, Rebecca Livermore, Dale Callahan, Jackie Ulmer, Fokke Kooistra, and Michael Nichols. I am beyond grateful to be in a group with these people! We were together one full day and two nights. During the day […]

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4 Proven Steps That Turn Writers into Tribal Marketers

We were all excited. An author we had just published was going to be on Oprah, and the subject of our author’s book would be front and center during the interview. We shipped thousands of books to make sure our accounts had plenty of inventory. The day came, and Oprah set her up beautifully. The author did a […]

I was honored to be on Jeff Goins’ “The Portfolio Life” podcast. We talked about what it takes to get a traditional book contract. We had a lot of fun in this informative conversation. I hope it’s helpful to you.

Date: September 25, 2014
Appearance: Jeff Goins’ “The Portfolio Life” Podcast
Outlet: Link
Format: Podcast

I was honored to be on Jonathan Milligan’s “Blogging Your Passion” Podcast. We talked about what makes for a great book concept and how bloggers can use their blogs to create great books. This is a relatively short podcast, but we packed a lot in. Hope you enjoy it.

Date: July 17, 2014
Appearance: Jonathan Milligan’s “Blogging Your Passion” Podcast
Outlet: Link
Format: Podcast

It was a lot of fun being interviewed by my friend Dale Callahan on his “Company of One” Podcast. We talked about how publishers make publishing decisions, how to decide whether to publish or self-publish, and how books are like small businesses. I think you’ll enjoy it!

Date: July 15, 2014
Time: Available now
Appearance: Dale Callahan’s “Company of One” Podcast
Outlet: Link
Format: Podcast

I was honored to be interviewed on Rebecca Livermore’s “Professional Content Creation” Podcast. We talked about how to get started on a book project, the most important metric in platform building, and what publishers look for in any book they publish. Click here to listen.

Date: July 10, 2014
Time: Available now
Appearance: Rebecca Livermore’s “Professional Content Creation” Podcast
Outlet: Link
Format: Podcast

I was honored to be interviewed on Tammy Helfrich’s “Right Where You Are” Podcast. Click here to listen.

Date: May 30, 2014
Time: Available now
Appearance: Tammy Helfrich’s “Right Where You Are” Podcast.
Outlet: Link
Format: Podcast