Recently my family traveled to the Salt Lake City area to visit my dad. On the way to the airport following our visit, my eight-year-old son asked why the Salt Lake was full of salt water instead of fresh water. My dad explained the Salt Lake has no outlets. Water comes in, but it can’t get out. Some of the water evaporates, but the natural minerals do not, so the concentration of the minerals increases, producing a “salt lake” rather than a fresh lake.

What makes a fresh water lake fresh is the water flowing freely in and out.

Later it occurred to me this is an apt metaphor for creating great content. To stay fresh creatively, we need resources and experiences to flow freely into our lives…

This is the beginning of a guest post for Rebecca Livermore’s Professional Content Creation. To keep reading, CLICK HERE.