A Simple Way to Make Your Writing More Engaging

We all want our writing to capture people’s attention and keep them reading. How do we do that? Here’s a quick video that explains my top piece of advice on how to do this. If you can master this tip, you’ll never lack readers . . .

Can’t see the video? Click here.

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7 thoughts on “A Simple Way to Make Your Writing More Engaging

  1. Thank you Chad — a vivid way to put my own crucial challenge as an academic writing for a non-academic readership.

    The captive audience of the classroom, and the kinds of writing academics do for each other tip the balance toward that abstract tip of the pyramid. I know that If I can flip it I’ll be a better teacher as well as a better writer.

    (And the academic writing that really helps academics follows your advice too! Maybe we just favor the abstract out of ignorance or laziness. Hmm…)

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