Interview with Literary Agent, Author, and Blogger Rachelle Gardner, a Living Legend

gardner-LowRes-2013-444I’m so pleased to bring you this Living Legends interview with Rachelle Gardner, a literary agent with Books & Such. Rachelle started blogging back before it was cool (I started after that) and has served thousands and thousands of writers over the years. She also has written her first ebook, with more to come. I encourage you to check out her blog at www.RachelleGardner.com.

OK, let’s dive into the interview. I think you’ll enjoy hearing from Rachelle.

Rachelle, lay it on us: What sort of author do you love to work with, and what sort would you prefer not to work with?

This is a difficult question to answer because I work with many different kinds of authors, each uniquely individual, and I’m sincerely excited and grateful to be working with each and every one.

That said, I most enjoy working with authors who have a strong work ethic and are serious about their writing careers. It’s helpful when authors have both big dreams and realistic expectations. I like it when authors are well informed about publishing through reading blogs and/or attending conferences. I find authors to be happier with their publishing journey when they trust their own instincts, trust their agent, and are open to discussion at every step of the journey.

As far as what sort of person I’d prefer not to work with, I admit I have a hard time with people whose visions of publishing are pie-in-the-sky and people who come into it with the baseline assumption that their book will “be a bestseller” or “become a great movie.” Everyone has dreams and goals, which I encourage and support, but it’s easier to work with people who are also humble to some degree.

Could you orient us to the kinds of books you’re looking to represent?

In nonfiction I’m drawn to books that encourage readers to look at life and Christianity through a different lens, to question their assumptions. I like books that present ancient truth in a fresh light—in fresh language that reaches today’s audiences in a way that older books might not.

In fiction I enjoy a wide range of genres. It just has to be an engaging, page-turning story. 

You’ve been in publishing for a while now. What are the trends that you find most interesting or challenging within our industry?

I’m enjoying the trend toward memoirs in CBA, and I’m very interested in the trend of books that are more “progressive” or outside the previously rigid boundaries of evangelical publishing.

The most challenging trend is the low cost of ebooks, potentially lowering readers’ perception of the value of a book. It makes it increasingly difficult for publishers, authors, and agents to make the necessary revenue to keep doing what we all do.

Could you talk about the role platform plays in publishing today? How important is it as you shop proposals to different publishers? What advice do you have about building a platform?

People should be aware that “building a platform” isn’t something you can make happen in a few short weeks or months. Generally a platform takes two to three years to grow to a significant size.

Ideally platform grows organically out of who you are and what you do in life, especially for nonfiction authors. It’s best if your book grows out of your platform, rather than trying to write a book full of great ideas and build a platform from it. This means you need to get out there and establish yourself as an authority on your topic. Become a “go-to” person on the subject. Have a blog, a Facebook page, and other social media sites that suit your topic (such as Pinterest). You might write articles or guest posts, or speak to groups. This is how you build a platform around your area of interest; then you can create a book for the audience you’ve already gathered.

For fiction authors, it works differently. Prior to being published, you’ll still want to find ways to build a following, but your main priority is working on your writing.

Here’s a reader question: Where do you start if you don’t have the funds to do all the following that need to be done: blog makeover, taking craft courses, attending conferences, having professionals edits?

Always go back to the main thing: your book. If it’s not publishable quality, then your first priority is to get your writing up to par. Start with no-cost options like critique partners and books on the craft of writing; then figure out if your money is best spent on an editor or a conference. Only spend money on an editor if you are committed to using it as a learning experience—not just paying someone to fix your work. Your goal is to eventually be able to show a complete manuscript that is top-notch without having been edited. You can get there by learning from your editor.

As far as the other costly necessities, they’re secondary to getting your work up to a publishable level.

Another reader question: At what point or for what kind of contract/advance would you recommend an author switch from self-publishing to traditional publishing these days? It seems like the only ones really getting a raw deal these days are traditionally published mid-list authors, who seem to get lost in the middle with no advances and no promo or platform help. Can you give your perspective on this?

I think it’s counterproductive to try and address a question like this in a generalized manner. I have these conversations with clients all the time – that’s why they have an agent! There are no generic answers. It totally depends on the author and what their experience has been, and what their potential is. It also depends on the author’s own values and priorities.

The important thing I’m trying to get across here is that people are always looking for easy, one-size-fits-all answers, but in many cases they don’t exist. You have to look carefully at your own situation to make these decisions.

If you had only one piece of advice for a writer who is just getting started, what would it be?

Understand that this is a process and a journey.

It will most likely take longer than you think.

Success may look different than you originally anticipated.

Keep your mind open to all the opportunities out there.

Don’t believe everything you hear—do your best to seek reputable, qualified sources for your information.

That’s five things, sorry!

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Tweetable

Uber blogger and literary agent legend Rachelle Gardner on platform, industry trends, and more . . . <Tweet that!>

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Do you have questions for Rachelle? Leave them here, and they may turn up in a future blog post at RachelleGardner.com.

Please note: I reserve the right to delete comments that are offensive or off-topic.

13 thoughts on “Interview with Literary Agent, Author, and Blogger Rachelle Gardner, a Living Legend

  1. Thank you, Chad and Rachelle! I too have followed both of your blogs for many months and have appreciated all the insights immensely. Thank you for sharing here today!

    I have a question I’d love to hear your feedback on (either of you!). I’ve often seen the recommendation to speak to groups as part of platform building, and I’d like to better understand the main objective of that. I’ve started receiving (unsolicited) requests for speaking engagements recently, based on my blog posts, and I’m not sure how much to pursue it. Say, for example, that an average church group you speak to has 50 people. Even if half end up going to your site and subscribing or becoming a social media fan, that’s a growth in blog readership of just 25! Given that you need a platform in the many thousands, it seems like speaking for the purpose of building a demonstrable platform number is not the most “effective” use of time. But I’m wondering if the point of speaking is less about building those numbers and more about having the line in your bio that says you are a “popular speaker, having spoken at more than 100 churches nationwide” or something – in other words, a credibility point for a publisher in the proposal process and for a potential reader in the book discovery process. I’d love your thoughts about this, and how important it is as part of a new author’s bio.

    • Natasha,

      Building a platform and establishing credibility can happen in a variety of different ways, so I think whether or not to speak is a matter of what one feels called to do.

      A big source of credibility is social credibility. Do people look to you for information in your area, and can you demonstrate that? Can you network with well-known people in your area and will they vouch for you?

      I hope this is helpful.

      Thanks for commenting!

  2. How wonderful to find Rachelle here today. Great interview. I follow the Books & Such blog, so I am familiar with how wonderful they are. They offer such helpful advice–as do you, Chad–that I simply can’t imagine going along this publishing journey without them.

    What really caught my eye in this interview was this comment, “Success may look different than you originally anticipated.” That has been so true for me. I never intended to be a children’s author. I originally started out writing for adults–and non-fiction, too. Where I have been most successful is writing for children. God must have had different plans for me.

    Thanks for this wonderful interview. Wishing you both a blessed Thanksgiving.

  3. I also think it is great to find two of my favorite bloggers here at once! Thanks for your excellent advice here and on your own blog, Rachelle.

    One question I’d love to ask is how to find the right writing conference. I’d love to hear your take on various conferences out that are out there, and who would be a fit for each.

    For instance, I am a Church historian writing non-fiction for a non-academic Christian readership — mining the riches of the past to find wisdom for the present and future. I might not benefit from a conference that is primarily focused on fiction.

    Thanks!

    • Hi Gary, thanks for commenting! I can understand how difficult it is to choose the right conference, and the truth is, you do the best you can and you might not know until you attend whether it was the “right” one.

      However, keep a these things in mind:

      1. All the Christian conferences except ACFW include both fiction and non-fiction.

      2. Check the websites of the conferences that interest you, and keep checking back for updates. The most important considerations are: Who is on the faculty? And what workshops are offered? The value for the author will be determined to some extent by those to factors.

      3. Price, timeframe, and geographical location are important, too. Choose the conference that suits ALL your needs best.

      Hope that helps!

  4. The two people I’ve learned the most about writing from in one place! What a great way to start the day 🙂

    I have been working on my actual writing first the past few months, it does make a difference. I love the advice that it takes longer than you think. This is true for me, but I wouldn’t have it any other way. I have loved to experience the change, refining, and generally deeper nature my writing has taken on over time.

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