A while back two commenters asked how big a platform was big enough. “How many Twitter followers, Facebook fans, email subscriptions should I be shooting for? What’s the goal I should have in mind?”

In a guest post over at that Books and Such blog, I address these questions.

The post is called 5 Questions to Help You Build a Bigger Audience Faster. What I’m trying to do is encourage and equip readers to change the questions they’re asking. Platform building is not about hitting numbers as much as it’s about sustainability.

I hope you’ll check it out: 5 Questions to Help You Build a Bigger Audience Faster